Marketing for insurance& annuity producers.
Compelling offers that stay within the rules. Websites and exclusive lead programs that generate real inquiries while respecting state insurance advertising rules.
What producers are up against.
Selling insurance and annuities is about trust and timing. These problems get in the way.
Shared, stale leads
Leads sold to five agents at once waste your time and budget. You need prospects who are talking only to you.
Strict advertising rules
Insurance and annuity marketing faces state-level rules, and carriers often want to review materials too.
Trust in a crowded market
Prospects are wary of sales pitches. Your brand has to feel credible before the first call.
How we help producers grow.
Better leads, a brand people trust, and a site that turns interest into appointments.
Exclusive leads
Lead programs built for your products and territory, never shared with a competing producer. From $120 per lead.
Lead programsWeb design
Sites and landing pages built around your products, with tools and forms that turn visitors into inquiries.
Producer websitesCompliance built in.
Every campaign is built to hold up to review, so you can market with confidence.
- Built with state insurance advertising rules in mind
- Clear, accurate product and guarantee language
- Materials ready for carrier or compliance review
- Exclusive leads, never resold to competitors
See it in practice.
A lead tool built for annuity sales, plus the guides producers ask about most.
Realtime Annuity Calculator
A custom calculator that shows prospects their potential annuity income in real time and sends detailed leads straight to the producer.
Read the case studyWhat producers can and cannot say
State advertising rules, guarantees, best interest and social media, in plain English.
Read the guideDo you actually own your website?
How to tell whether you own or rent your site, and what to ask before you sign with any vendor.
Read the guideProducer questions, answered.
What insurance and annuity producers ask us before they start.
Every lead our campaigns generate for you goes only to you. We don't resell them or share them with other producers, which is why they tend to convert better than shared lead lists.
It depends on your state, your carriers and the products you sell. Many carriers and IMOs require advertising review, and state insurance departments regulate how products can be described. We build with those rules in mind and prepare materials for whatever review process applies to you.
Carefully, if at all. Words like guaranteed and safe carry legal weight, and rates change. We keep claims specific and supportable, include the qualifications that go with them, and route anything product-specific through your review process.
Yes. Our annuity calculator and lead programs can scale from a single producer to an IMO distributing leads across its team.
Yes. We design the site around your brand rather than any single carrier, keep product mentions general where the rules call for it, and make it easy to add carrier-approved materials as your review process allows.
Ready for better leads?
Tell us about your products and territory. We'll be in touch within one business day.
info@fadigital.net